Working Within Your Revenue Cycle

The most important advantage of utilizing metrics into your marketing is creating a closed loop process that enables you to track your progress from launch to sale.

Our first steps involve aligning your lead conversion plans with your sales and revenue goals.
For example, if you have a goal to increase sales on a given product or service by $10,000 per month and the average revenue per sale is $500, we can estimate how many qualified leads are needed that will convert into new sales. From there we work with you to establish the process to generate new leads and opportunities and integrate metrics to manage the process.

A Visitor-centric Philosophy

So many websites fail at driving business effectively. Website owners who look solely at volume, driving traffic to a site and position in a search engine can miss some important elements that determine the success rate of lead conversions, ROI and building a list of subscribers that genuinely align with your business. It's not just about numbers. It's about knowing as much about the visitors reaching your site, what they read, what they want and making adjustments to provide content that is important to them.

Not Just Metrics - Competitive Intelligence

A web analytics solution must be more than just collecting traffic statistics and reporting the results. To propel your online marketing results, you must look at a bigger picture incorporating trends, profiling visitor behavior as they journey through your site, follow-through in response to offers, multimedia views, social media performance and other factors that impact your marketing objectives. We help you to navigate through these issues by removing the complexities of working with analytical tools including:

• Setting up landing pages correctly
• Defining the navigation funnel to your lead capture destinations
• Integrating web analytical tools with campaign tracking and lead-to-sales tools
• Defning Key Performance Indicators (KPIs) to monitor goal progress and alert you on trends
• Combining online and office business intelligence to make better decisions
• Providing practical insight and recommendations for ongoing decisionmaking

Not Just Good Looks, Great Reporting

Our email engine MailV1P provides a comprehensive set of real-time reports allowing you to accurately measure the effectiveness of every campaign you send. Go beyond opens and link clicks and measure your campaign related sales, conversions and ROI.

The moment your campaign is sent you have access to a range of reports that show you exactly how your subscribers are interacting with it.

See who is opening it, what parts of the campaign they are interested in, who forwarded it on to a friend, unsubscribed, bounced out or even marked it as spam. Sending for clients? Easily give them access to only the reports you send on their behalf.

From Big Picture to Close-up

Our reporting makes it easy to zoom right down to the subscriber level and see a timeline of exactly what they did with your email.

Take this a step further and see your lifetime history with that person. Which campaigns did they open, what links were they interested in, how many times have they forwarded my emails?

All this and more is at your fingertips for every subscriber in your account and is updated in real-time.

Compare Campaigns and Spot Trends

Statistics like open and click rates are useful for each campaign, but it's when you start comparing results over time the data really shines. By looking at trends, our compare campaigns report makes it easy to see exactly what is and isn't working in the emails you send.

By comparing stats like opens, clicks, bounces, unsubscribes and even spam complaints, you can quickly see what content your subscribers find relevant, and just as importantly, what they don't.

The Sales Process and Key Metrics

To measure revenue or sales volume only is to only measure what comes out of the pipeline. It is important to measure and managee the entire lead to sales process in order to know if your sales process is efficient and make imformed decisions.

Verse 1 Creative recommends a closed loop system so you can get a grasp on cost, lengths of your sales cycles, close rate and fallout ratios.

Regardless of the CRM system you choose, we can help you integrate your web marketing activities and turn around meaningful reporting to constantly improve your sales performance.