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“There are two ways to define the marketing process . . . the more clinical being; the process of moving your product or service from its point of origin to its point of purchase or consumption. The other…if you build a car and assemble the frame, wheels, windows and seats, but neglect to put a motor under the hood, the car will just sit there…it won’t go any place. Without a motor nothing will happen! This analogy should be kept in mind when planning for the future of a company . . . marketing will be the motor that will drive organizational growth.” |
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Jim Roos
Marketing & Advertising Expert
Jim Roos, one of the founders of VerseOne, represents a successful blend of management skills in marketing, sales and communications. From his start in the mail room of a Chicago agency, he moved up through the ranks to the position of managing director for several of the nation’s largest advertising accounts . . . names such as Kraft, Kellogg’s, Quasar and Continental Airlines.
Jim has worked with Leo Burnett and DDB Needham Worldwide in Chicago and Los Angeles. He directed the uniquely and highly successful “Parkay-Butter” talking cup commercials for Kraft’s Parkey Margarine.
Jim has written columns for national publications and has been speaker at major industry and university events. He has been the owner of three businesses and a Small Business Administrations consultant and seminar leader. In addition to providing services at VerseOne, Jim heads his own marketing communications company in Palos Heights, Illinois. |
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© Copyright 2007 VerseOne, Inc. All rights reserved. |
