When you advertise, the first order of business is to get noticed. So you may think you need to place the largest ad you can justify in your budget. Not necessarily so when advertising online, says marketing research firm, Dynamic Logic. According ...

by Bob Webster With warm regards to the tongue-in-cheek saying about public relations - "hey, any PR is good PR", we can now say, "Oh Yeah?" I am suggesting we officially call the remainder of this decade The Era of the Low I.Q. Executive". General ...

...or focus, make better decisions and grow. What is your strategy? by Randall Rollinson, president, LBL Strategies, ltd.and Dr. Earl Young Just like consumers, for profit and nonprofit organizations alike often respond to a recessionary economy b...

Its clear that many people dont understand the concept of selling value. Why? So how can selling value work for you?...

To be effective in the modern world of business, we must be able to deal with change ourselves and help our fellow workers accept changes. There is a wide variety of useful change models that can provide guidance. Here is a glimpse at several....

The markets are down, the economic outlook is uncertain and my customers are cutting their budgets. Should we cut our companys promotion activity until things look brighter?...

Within the growing market for personal computing and the internet, your business may not be utilizing all the advertising options available. What are your options and what will work best for you?...

A USP is a feature of your product or service that clearly sets you apart from your competition and persuades your customers to purchase. How can you leverage it in a way that is recognizable and memorable?...